The daily movement of the sun is in smooth white The dynamic kaleidoscope effect is produced in the interior decoration
.
The multi-functional space has smooth design, and its structural elements act as ceiling, space separation and display area at the same time
.
The exhibition hall has 20 unique columns
.
‘lifelab’s exterior is decorated with custom Scottish lightweight fabric and zippers, one of the few times retro reflective materials have been used on a building scale
.
The colorful film changes the color and reflectivity from different angles
.
All the internal elements are laminated with shiny white Di NOC, which is the company’s architectural decorative film to further enhance the diversity of colors
.
Softlab cooperated with 3M and BBDO to realize 3M’s “lifelab” exhibition hall on Sxsw 2015
.
The exhibition hall not only displays 3M products, but also is made of materials developed by the company
.
Welcome to book the 2020-2021 model book, 4001161956; consult the corresponding person in charge for details, and we will provide the most professional consulting service at the first time
.
Over 3000 3M cable ties are used to construct display and strip elements as well as complex multicolor ceilings
.
The integration of various elements and details of “lifelab” creates a cohesive and dynamic experience, which reminds people of the new materials used to develop 3M products
.
The modular structure is made of aluminum tubes and buckled together with more than 1200 unique 3D printing connectors and sockets, so that each element can be buckled together in a few minutes
.
Person in charge of East China region: 15210219971 person in charge of South China region: 13501171597 person in charge of Fujian Province: 13400621259 person in charge of central China region: 13810871427 Click to follow and continue to share classic cases with you at 6:30 every morning.
.
All the pictures are provided by softlab
.
The pavilion at night has a unique internal luster
.
The interior adopts a modular honeycomb structure made of 3D printing joints and powder coated aluminum tubes
.
Visitors are submerged by the color created by the building
.
All the connecting joints of the structure are 3D printed, and the joints are locked in place with rotating snap details, so that each column can be assembled in a few minutes, and the tent is covered with 3M material
.
Today, we share that softlab, 3M and BBDO cooperated to create lifelab on Sxsw 2015
.
The team needs to quickly deploy the structure and retain a playful and innovative touch to drive the detailed design of all elements
.
The pavilion not only shows 3M’s extensive product line, but is almost entirely made of it
.
The 3M colorful film is laminated onto the acrylic coating on each crystalline column
.
3M’s dazzling film (which can produce highly saturated colors through light) turns the interior into a dynamic prism with kaleidoscope like colors
.
