The daily movement of the sun is in smooth white The dynamic kaleidoscope effect is produced in the interior decoration
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The multi-functional space has smooth design, and its structural elements act as ceiling, space separation and display area at the same time
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The exhibition hall has 20 unique columns
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‘lifelab’s exterior is decorated with custom Scottish lightweight fabric and zippers, one of the few times retro reflective materials have been used on a building scale
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The colorful film changes the color and reflectivity from different angles
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All the internal elements are laminated with shiny white Di NOC, which is the company’s architectural decorative film to further enhance the diversity of colors
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Softlab cooperated with 3M and BBDO to realize 3M’s “lifelab” exhibition hall on Sxsw 2015
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The exhibition hall not only displays 3M products, but also is made of materials developed by the company
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Welcome to book the 2020-2021 model book, 4001161956; consult the corresponding person in charge for details, and we will provide the most professional consulting service at the first time
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Over 3000 3M cable ties are used to construct display and strip elements as well as complex multicolor ceilings
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The integration of various elements and details of “lifelab” creates a cohesive and dynamic experience, which reminds people of the new materials used to develop 3M products
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The modular structure is made of aluminum tubes and buckled together with more than 1200 unique 3D printing connectors and sockets, so that each element can be buckled together in a few minutes
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All the pictures are provided by softlab
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The pavilion at night has a unique internal luster
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The interior adopts a modular honeycomb structure made of 3D printing joints and powder coated aluminum tubes
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Visitors are submerged by the color created by the building
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All the connecting joints of the structure are 3D printed, and the joints are locked in place with rotating snap details, so that each column can be assembled in a few minutes, and the tent is covered with 3M material
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Today, we share that softlab, 3M and BBDO cooperated to create lifelab on Sxsw 2015
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The team needs to quickly deploy the structure and retain a playful and innovative touch to drive the detailed design of all elements
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The pavilion not only shows 3M’s extensive product line, but is almost entirely made of it
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The 3M colorful film is laminated onto the acrylic coating on each crystalline column
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3M’s dazzling film (which can produce highly saturated colors through light) turns the interior into a dynamic prism with kaleidoscope like colors
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