Here, the journey of exploration continues, where customers can experience immersive shopping and try make-up products without animal experiments
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Material oriented design philosophy has always been reflected in aim’s architectural projects
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Aim Camus architecture requires their works to be bold but not rough
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Visit the studio of aim Kaimu architectural design firm, and walk into the studio
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The three key words of aim architecture are bold, refined and unexpected
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Ankorau, a dynamic sports brand, is quite different from 3ge3 project, a brand dedicated to integrating art into daily life
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This rugged ancient road winding through many mountains and rivers has become the medium of cultural and historical exchanges between aim and Sichuan, and derived the design concept of this shop
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Wendy and Vincent like bold and interesting materials rather than decorative materials
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This is also the only time for two people to sit down and chat quietly in a busy day
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They are always asking new questions and exploring new things
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As a new platform of art life, 3ge3 project cooperates with artists to make changes, deliberately blurring the boundaries between trend and art
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Li Bai, a famous poet of the Tang Dynasty, wrote in the book the difficulty of Shu Road: “the difficulty of Shu Road is difficult to reach the sky!”
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They hope that every creation is a journey and adventure, and the creative results are new and even unexpected to themselves and others, rather than a logical expectation, let alone a copy of someone else
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The interesting combination of metal grille and wood makes the space full of sports and leisure atmosphere
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The wooden case on the shelf can meet the three functions of display, storage and seat at the same time, giving people a relaxed feeling of being in the street
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The products are placed in the open lattice, and the lattice storage structure winds up the road, allowing customers to explore the products in the steel shelf
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Vincent prefers to walk around the studio, work in different areas, and see different things to help him generate new ideas and ideas
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With the rapid development of Chinese cities in 2005, Wendy and Vincent came to Shanghai with the dream of building large-scale buildings
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They met when they worked in Amsterdam
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Display shelves of various materials can be seen everywhere in the studio
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Wendy Saunders and Vincent de Graaf Wendy Saunders are from Belgium and wanted to be a photographer
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When aim was entrusted by the brand to design the first kleeklee brand store, the first thing that architects thought was, what kind of people would kleeklee attract? What values do these people respect? What will be their way of life? After much deliberation, aim finally presents a conceptual space that accurately reflects kleeke’s life philosophy
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Kleeklee is a brand of fashion clothing zuczug
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The bed board is used as a product showcase
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The brand concept collection store created by aim for zuczug in 2019 also talks about “independence” and “coexistence”
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Harmay Huamei Chengdu flagship store the appearance of harmay Huamei Chengdu flagship store is composed of “barbarism” concrete structure and transparent glass, which also echoes with the interior of the space
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The interior design of harmay Huamei Chengdu flagship store is inspired by “Shu Road”
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The concept of mirror wall and covered ceiling brings new retail experience
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There are all kinds of tools, materials and handmade building models in the material room
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Today, the works of aim architectural design firm have spread all over China, and constantly create works with bold beauty in the never-ending changes around
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The clothing and accessories displayed in the store are simple and unique, which complement the white space.
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On both sides of the shop space of ankorau, steel lattice walls and wooden components are used
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When they came to Shanghai from Holland 15 years ago, Wendy and Vincent started a colorful journey in this strange and fresh land with dream and curiosity
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But what I like most must be where there are materials
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Every morning, after riding the kids to school, Wendy and Vincent sit down for a cup of coffee to discuss the company’s affairs and ongoing projects
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The concepts of the two stores are independent of each other
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Along the “Shu Road” to the “peak” here, the stainless steel shelves full of a sense of future are arranged in an orderly way, forming a vivid and open scene with the green plants beside the window
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A “neutral space” between two brands
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Address: kleeklee clothing store, 243 Urumqi Road, Shanghai
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About half a year later, they founded aim Kemo architectural design office in Shanghai
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Harmay Huamei opened a grand store in taiguli, Chengdu this year
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The interior style of the shop is simple, and the white wall gives artists and designers the space to create boldly
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It is a place where inspiration meets
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Wendy and Vincent lead aim Camus architecture to create a variety of design works which are completely different from the expected, and cross the boundary in the architectural division
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The long table is Wendy’s favorite work area, where people exchange ideas and draw sketches
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For them, engaging in architectural design is exciting and never boring
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Aim creates a space for ankorau with both modern street fun and campus nostalgic style with relaxed and pleasant design language
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Address of “Huamei laboratory” at the back of the second floor space: zucug brand concept collection store on the first floor of jingronghui shopping center, No
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Vincent de Graaf, from Holland, has worked in architecture, urban life and interior design
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Its name comes from Tibetan spoken language, meaning “take your time”
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In 2005, they came to China from Holland together
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Nothing can replace the inspiration and harvest brought by touching materials
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On the basis of fully displaying the two brands, aim skillfully connects the two brands in the same space and improves the brand recognition
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During more than ten years of living in Shanghai, they have been adapting to the rapidly changing environment and accumulated a lot of design experience
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The huge “Shu Road” extending upward leads to the highest point of space
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Wendy Saunders and Vincent de Graaf sit on the sofa they designed
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The interior of 3ge3 project presents a simple gallery style, with white walls as canvases, inviting artists and designers to create boldly
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Aim has placed a “neutral space” between the two stores to bridge the two completely different sensory experiences without losing the brand personality
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The outside of the shop is made up of grid concrete structure and transparent glass
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99, Xiadong street, Jinjiang District, Chengdu, is located in ankorau and 3ge3project collection store on Urumqi Road, Shanghai
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China 15 years ago was new and strange to them
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The tea hall is filled with all kinds of chairs full of design sense, surrounded by glass walls and green plants
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Kleeklee lays particular stress on the exploration of minimalism, adheres to the brand concept of environmental protection production and green sustainability, and unremittingly explores the life style of nature getting along with people equally and respecting each other
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The light and space inside the shop and the green plants on the second floor pass through the glass windows, arousing people’s infinite curiosity and vision, leading people to a fresh and interesting interactive shopping journey
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