The exterior design of contemporary hotel architecture has surpassed the simple function of spatial enclosure and evolved into an important component of urban landscape and the core carrier of brand image.
Excellent design solutions need to seek a delicate balance between visual impact and practical functionality, satisfying both travelers’ pursuit of aesthetic experience and the practical needs of hotel operations.
Designers must have a deep understanding of the dialogue between building volume and surrounding environment, and create innovative combinations of materials, colors, and forms to create architectural works that not only conform to brand tone but also integrate into urban texture.
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