It can be seen that at the national level, “specialized, special and new” has become an important content of China’s economic development.
The connotation of “specialized, special and new” of construction enterprises is analyzed from the macro level and the problems of construction enterprises themselves.
Specifically, the specialization in the connotation of “specialized, special and new” of small and medium-sized construction enterprises reflects professional deep cultivation; Refinement carries the spirit of craftsman; The characteristic emphasizes the difference competition; Novelty shows R & D innovation.
“New” refers to novelty, meeting customers’ needs with new products and services, leading the needs with new inventions and innovations, upgrading products and services, constantly consolidating and expanding customer groups, and exploring new market areas.
“Special” refers to characteristics, cultivating unique technologies, products, services and solutions that no one has, and ensuring that enterprises can achieve high market share in segmented markets, specific regions and special fields and become “supporting experts”.
All construction enterprises are seeking new tracks, accelerating the pace of marching from a relatively single industry and field to a new construction field and new infrastructure, and further breaking the existing market pattern of the construction industry.
Macro level definition in 2011, the “12th Five Year Plan” for the growth of small and medium-sized enterprises issued by the Ministry of industry and information technology of the people’s Republic of China proposed that “specialized, special and new” means “professional, fine management, characteristics and innovation”; In 2016, the Ministry of industry and information technology officially released the plan for promoting the development of small and medium-sized enterprises (2016-2020), which proposed “specialized, special and new small and medium-sized enterprises cultivation project, encouraging professional development, encouraging fine development, supporting characteristic development and supporting innovative development”; In 2021, the Ministry of Finance and the Ministry of industry and information technology jointly issued the notice on supporting the high-quality development of “specialized, special and new” small and medium-sized enterprises, which proposed to accelerate the cultivation of a number of “specialized, special and new” and “small giant” enterprises that focus on market segments, focus on main businesses, have strong innovation ability and good growth; In the implementation opinions on further giving play to the leading role of “specialized, special and new” to promote the high-quality development of small and medium-sized enterprises, the Anhui provincial government proposed to create a “specialized, special and new” champion enterprise with distinctive new technology, new business form and new mode characteristics.
“Precision” refers to lean, elaborate manufacturing with fine and exquisite technology, lean management based on the guiding concept of fine carving, carry forward the “craftsman spirit” and create “ingenious products”.
For small and medium-sized construction enterprises, it is not only necessary to enhance the “four awareness” from the perspective of the national overall situation and macro policies, improve the development level of “specialized, special and new”, go all out to achieve Chain consolidation, chain supplement, chain strengthening and chain building, and create a source of original technology and a modern industrial chain leader, but also to achieve an independent, controllable, safe and reliable industrial chain and supply chain to cope with the supply chain crisis, COVID-19 Various unexpected emergencies such as floods and earthquakes have contributed to enhancing the safety, stability and competitiveness of China’s industrial chain..
We should give play to the spirit of entrepreneurship and craftsmanship, and cultivate a number of small and medium-sized enterprises that are “specialized, special and new”.
Enterprises with “specialized, special and new” must have their own unique or advantages in market share, innovation ability, product quality and fine management.
Small and medium-sized construction enterprises must have corresponding core competitiveness and characteristic services in market, innovation, quality and specialty, constantly adjust and improve themselves, adapt to the changes of the construction market environment, and become an indispensable part of the industrial chain, value chain and innovation chain.
1.
Industrial chain and supply chain security have risen to the strategic height of national security.
Zhejiang, Jiangsu, Shandong, Yunnan and other provinces and cities also put forward similar views.
New situation faced by construction enterprises: with the drastic changes in the industry brought about by the implementation of national strategies such as “new infrastructure”, “two new and one heavy” and “double carbon”, new business forms and new models such as urban comprehensive development, ecological and environmental protection, smart city and digital infrastructure have become new business segments of the industry, and new products such as systematic integrated design, lean construction, standardized products and information technology integration New technology has become the new development direction of the industry.
In a comprehensive view, the construction enterprise “specialized, special and new” refers to the construction of a modern enterprise with the “specialized, special and new” business as the pillar, the “specialized, special and new” business scale accounting for a relatively high proportion and the industry comparative advantage.
▌ 2.
“Specialization” refers to specialization, focusing on market segmentation and core business in combination with the advantages of the enterprise, improving the professional production, service and cooperation capabilities, and striving to make the enterprise a strong player in the important links of the industrial chain.
According to the statistical analysis of construction industry development in 2020 issued by China Construction Industry Association, the number of construction enterprises in China continues to increase, but the total profit of construction enterprises continues to decrease, the profit rate of industrial output value decreases for four consecutive years, and the market competition is increasingly fierce.
In order to consolidate and expand the original market share of construction enterprises, we must build a “moat” of enterprises, raise the threshold of industry access, and enhance the ability of independent innovation and brand competitiveness.
Based on the analysis of the development situation of the construction industry, combined with the self-development problems of the construction enterprises, this paper puts forward the countermeasures and suggestions for the small and medium-sized construction enterprises to realize “specialization and special innovation”, hoping to promote the high-quality development of the construction enterprises in the new era.
▌ 3.
In the face of new changes in the industry market, construction enterprises urgently need to solve their own problems, such as internal homogeneity, weak professional ability, weak brand building, weak innovation ability, and unclear enterprise characteristics.
