Red Hori Architecture Firm has carefully designed a Southeast Asian style restaurant+PINK in Sanlitun, Beijing. The design draws on the characteristics of Southeast Asia, which is good at using bright colors, with a soft pink and clay color as the base tone. Sunshine board materials are used for exterior facade construction due to their high transparency and excellent lighting effects, forming an iconic box structure constructed from sunlight boards. This unique exterior design not only maintains a sense of mystery, but also reflects the designer’s unique understanding of the interaction between light, shadow, and space..
+PINK is a newly opened Southeast Asian restaurant brand in Beijing in 2024. The brand aims to inspire passion for life through a unique cooking experience, and attract young Generation Z customers through dining spaces that blend futuristic elements with Southeast Asian style as the main theme..
The restaurant is particularly prominent in terms of color matching: the theme of the space is based on soft pink and clay, creating a warm atmosphere. On this basis, a series of industrial recycling elements have been added as inspiration..
In the design of the exterior facade, we dare to try the pioneering design: using a variety of heavy-duty polyester flat straps to fix the LED sign system. The design language of this transformation element is also extended to the unique indoor wall flipping shape, inspired by billboards but displayed in the form of mechanical devices in front of guests+ PINK’s recycling and reuse theme is also reflected in the metal details of furniture and lighting fixtures throughout the space: the connectors and fixing parts are made of polished stainless steel, giving a sense of the future..
+PINK’s design is linked and coordinated with the spatial conditions of the project site. This project is located in Sanlitun, Beijing and is a two-story space. The upper level is designed as a raised space built with glass curtain walls, which provides the designer with the opportunity to showcase some unique architectural designs within this space and become a iconic element of the PINK brand image..
The final effect it presents is an iconic box structure made of gradient sunlight panels, which gives a certain sense of mystery when passing through the streets. The interior provides an interesting spatial experience. As guests move around, the hidden and framed scenes will be constantly switched..
The integration of lush tropical plants at the architectural scale creates a strong contrast with artificial spaces and adds vitality and freshness to the space..
Red Horde Design creates thoughtful immersive spaces for world leading restaurants, hotels, and lifestyle brands. Since its headquarters was established in Shanghai in 2007, Red Hori Design has developed into a diversified company with over 30 architects and interior designers. We have expertise in emerging markets and work globally. Whether it’s designing casual fast food restaurants, high-end restaurants, or boutique vacation hotels, we offer innovative thinking and solutions. Our design process involves a lot of communication and exchange, as well as a sharp and intuitive design approach with integrity. We actively respond to customer needs, evaluations and expectations, as well as business operations..
