The red gene of Shanghai will shine
. 
Among them, the “five people” activity will adopt the way loved by young people, cooperate with all kinds of digital new media, build a digital all media operation matrix, widely mobilize social forces to participate, attract more citizens and tourists into the building, and share the development achievements of “people’s city”
. 
The breadth of opening has been continuously promoted, the depth of reading has been continuously enriched, the intensity of service has been continuously increased, and the width of activation has been continuously expanded, basically realizing the “readable”, “audible”, “visible” and “touring” of architecture
. 
These include the “people’s commentary”, which is co sponsored by the US mission, the “tiktok” cooperation with dragonfly FM, the “universal patting” and the “universal Tour” co operated with the Tencent, the “national tour” and the “national innovation” co operated by the big secret book
.
The construction of “five ones” service system includes the establishment of an alliance, the introduction of a set of standards, the establishment of a platform, the creation of a team and the launch of a “package”
.
And “architecture readable” also allows more and more citizens and tourists to experience the temperature and beauty of Shanghai
.
Among them, in the construction of humanistic city, it is proposed that “buildings can be read, streets can be strolled, parks can be rested, and cities have temperature”
.
A few days ago, the Shanghai Municipal Bureau of culture and tourism held a “architecture readable” spring media conference under the digital transformation of culture and tourism in Hengfu Art Center
.
Spring and autumn tourism will launch 40 red tourism routes with Shanghai characteristics this year
.
They accumulate the urban spirit of “embracing all rivers, pursuing excellence, being open-minded and wise, being generous and modest”
.
“Around it, we made a 330 degree urban design upgrade
.
This year, Shanghai will focus on the ten actions of “building readable”, including the digitalization of “five people” experience and the systematization of “five ones” service
.
In addition to the “modern routes”, the “red tourism routes” will also be fully explored
.
According to the introduction, “architecture readable” has become an important starting point for the deep integration of culture and tourism in Shanghai and the service of culture and tourism for people’s livelihood
.
” Wu Yanxin, deputy director of the Propaganda Department of Xuhui District Party committee, Secretary of the Party group and director of Xuhui District Culture and Tourism Administration, was introduced
.
Architecture is not only “readable”, “audible”, “visible”, “able to swim”, but also more temperature of the Bund architectural complex, Yu Garden, Xintiandi, Wu Kang building, and Lujiazui three piece..
.
Shanghai’s wanghong historic building, Wukang building, is not only “readable”, but also “audible”
.
Since 2018, Shanghai municipal Party committee and government have vigorously promoted the work of “building readable”
.
At the meeting, Shanghai’s “top ten action plans for” building readable “in 2021” and “spring clock recommendation list for” building readable “in 2021” were officially released, fully opening the digital transformation of “building readable” in Shanghai
.
Shanghai has always been known as “World Architecture Expo”
.
The customized launch of two fragrances with the theme of “Wukang morning” and “Wukang sunset” respectively brings the unique sense of smell of this building to the citizens who walk into Wukang building
.
They also show the urban character of “openness, innovation and inclusiveness” in Shanghai
.
The 3.6-meter extension, plus two tree holes adjustment, fully combs out a focusing space of more than 530 square meters, and the block layout is more friendly to pedestrians passing and stopping
.
They carry the cultural characteristics of red culture, Shanghai Culture and Jiangnan culture
.
In May 2017, Shanghai clearly proposed to build an excellent global city and a desirable city of innovation, humanity and ecology
.
Looking for the “charm” and “vitality” of Shanghai, architecture is an unavoidable window
.
After three years of efforts, the scope of “architecture readable” has been expanded to 16 districts in the city, with 1037 open buildings and 2437 two-dimensional codes
.
From the old yuyangli, the site of the first National Congress of the Communist Party of China, to the place where great people live and work in Shanghai, they will become the focus of tourists and the key resources of tourism products
.
Zhou Weihong, director of Chunqiu group and deputy general manager of Chunqiu tourism, said: “2021 is a year of special significance
.
However, when shooting on the road, there are great traffic safety risks
.
Wukang building, located at the sharp corner of 30 degree street, is a punch in place for many couples to take wedding photos
.
In particular, the best shooting site has made a breakthrough in pedestrian space from the perspective of traffic impact rate
.
The buildings of different periods and styles tell different stories
.
In a “package”, some classic buildings will be selected to carry out the pilot work of “one package on the first floor”, that is, each building is equipped with a stamp, a set of postcards, a book, a documentary, an interpretation and research team, etc., so as to “read” the classic buildings in an all-round, multi angle and in-depth way from the aspects of value interpretation, historical research, publicity, interpretation and guidance
.
” From“
.
