IF BUIDING GREAT Precast Design inspiration | Are there also “socialites” in architecture? The promotional effect of the design industry

Design inspiration | Are there also “socialites” in architecture? The promotional effect of the design industry


Architecture, as a symbol of life and the skin of the city, carries a promotional nature of advertising, and “landmark buildings” and high-rise buildings growing like bamboo shoots in major cities are a direct manifestation of this promotional nature.

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In recent years, concepts such as “ugliest buildings” and “internet famous buildings” have become increasingly popular.

Some people believe that this is a reflection of the impetuosity of the times in architecture, while others recognize design as a more market-oriented product, with mixed reviews.

Under the current media promotion, “internet celebrity” architecture has become a hot topic that cannot be ignored in the design industry today.

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