IF BUIDING GREAT Precast Design inspiration | Are there also “socialites” in architecture? The promotional effect of the design industry

Design inspiration | Are there also “socialites” in architecture? The promotional effect of the design industry


Architecture, as a symbol of life and the skin of the city, carries a promotional nature of advertising, and “landmark buildings” and high-rise buildings growing like bamboo shoots in major cities are a direct manifestation of this promotional nature.

Cast In Plate

In recent years, concepts such as “ugliest buildings” and “internet famous buildings” have become increasingly popular.

Some people believe that this is a reflection of the impetuosity of the times in architecture, while others recognize design as a more market-oriented product, with mixed reviews.

Under the current media promotion, “internet celebrity” architecture has become a hot topic that cannot be ignored in the design industry today.

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