For a long time, retail has often been equated with consumption.
However, the truly unforgettable places in a city are not determined by the goods people purchase, but by the moments of shared experience that are remembered.
In its fourth collaboration with ZARA, AIM continued their shared vision of redefining the role of physical retail and creating a destination where business, culture, and community intersect.
In terms of design philosophy, AIM does not view stores as isolated commercial spaces, but rather as contemporary public indoor spaces that enrich urban life.
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